- Slogan: Respect human rights and environment, Gather strength with responsibility, Continue to enhance the core competence of enterprises.
- Mission: Focus on collagen; Innovative development; Pursue green, healthy and environmental-friendly quality
- Vision: World-class modern collagen biotechnology
- Values: Win the world with professionalism; Win the globe with quality.
- Business philosophy: Customer first, struggle-based, quality-oriented, win-win together